Spring is around the corner, which means St. Patrick’s Day, March Madness, and Easter are all on the horizon.
According to the National Retail Federation, Americans spent $16.8 Billion dollars for Easter and $4.6 Billion dollars on St. Patrick’s day. Spring means it’s the season for allergy medicine and sunscreen. From now until April 8th, grocery stores everywhere will have displays like this:
Whether your product is jelly beans or decongestant, partnering with Gigwalk to access our mobile workforce of more than 250,000 allows you to quickly, easily, and efficiently check your distribution, stock, advertising, and displays. Here are some great ways to make sure your retail execution is flawless during any major holiday season.
Conduct pricing and stock audits: Ensuring that your company’s products are on the shelves is key. Retail research has shown that customers will leave a store or go for an alternate brand if they can’t easily find what they’re looking for. Post a Gig to have a local Gigwalker visit specific retail locations, and verify that your products are on the shelf and get the scoop on competitor pricing while they’re there. Have them take time stamped and geo-tagged photos to see first-hand any issues their work uncovers.
Verify that seasonal displays, advertising and promotions are running as planned: Has your company invested in expensive seasonal displays, advertising and promotions? If so, it’s important to make sure that the placement is right, that creative and signage is displayed correctly, and that product is fully stocked. deploy a local Gigwalker to verify that you’re getting the most bang for your buck. High quality execution of your seasonal displays help you achieve the best possible sales.
Launch holiday market research campaigns: If the spring holidays represent a significant piece of your annual sales, it’s important to know what people are buying and what’s driving those actions. Are they choosing your brand because of a sale, product placement, brand sentiment or something else? Deploy Gigwalkers to stake out your chosen locations and get feedback directly from customers at retail on your most critical questions.
Gigwalk can help you with all of these, so you can take control of your March retail execution. In fact, we just put together a case study that shows exactly what kind of insights you can get in just a week. Click here to download our Valentine’s Day case study